Monday, March 5, 2007

Boss vs. Backseat Driver

When BMW was first introducing cars with voice-automation into their German market they decided to use a female voice. As these cars made their way onto the streets, German drivers began to complain to BMW they did not want to be given instructions from a woman. Their response was so strong and so negative that BMW did a full product recall and substituted in a male voice. There were no further complaints.

This nugget was mined from the KPBS film "Do You Speak American?"

2 comments:

babylove said...

i guess that's why they call germans blockheads!

Bill Trammel said...

That is quite humorous. Reminds me of a clip I saw here. http://www.metacafe.com/watch/153219/gps_is_a_woman/