Ridiculously Interesting Neuromarketing Post Alert!

I just read a recent post on one of my favorite blogs (see Neuromarketing on the sidebar) about how the order in which information is presented dramatically changes its reception. He mentions a study conducted by Frank Luntz in which focus groups watched three video clips related to Ross Perot (a biography, a third party recommendation and a speech). The groups who saw the speech first, followed by positive background information, responded overwhelmingly more negatively to Perot than the groups who first saw the clips describing his impressive and successful business history. People respond positively when they are given subtle, even subconscious, promptings. Bottom line: read the full post for a more detailed explanation.